I am an independent marketing professional with more than 20 years of experience in the marketing of high tech products. I help companies to transform their technology assets into successful market and thus customer oriented products and services.
My experience relates to main B2B markets in Europe and North America in diverse segments such as finance, industry, public administration, healthcare and sport.
In parallel with my interest for new technologies, I do research on new media such as social networking, web 3.0 and videogames and am excited by the new marketing opportunities offered by them. I like to share my experience and insights as a visiting professor at the EPFL-Based AISTS and occasionally at the HEG.
My professional experience brought me also to coaching and I got strongly interested in Neuro Linguistic Programming, of which principles I use in my coaching.
And last but not least I am an open minded individual which is very well illustrated by the seven languages I speak (english, french, german, italian, spanish, dutch, swiss german)
Specialties
Strategy (marketing and communication)
Concept (understand the structure and how it works)
Coaching (the power in you)
Innovation (progress)
For more information regarding my integrated marketing services and coaching please visit http://www.tandemarketing.ch
For more information regarding my contribution in training and education please visit http:// www.bizarena.ch
