Why extreme right wing parties are champions in applying neuromarketing


Ever wondered why extreme right wing parties are so popular? After reading a book on neuromarketing it all became clear that right wing parties are champions in applying those models.

The book explains that according to neuroscientists we have three major parts in our brain that work as if they were separated organs: the neocortex (where we proudly think), the intuitive brain (where we intensely feel) and finally the primitive or reptilian brain (where we decide).

So if their theory is true, it is not our intelligence (cortex) which decides but it is our good old primitive brain. The part we share with a lot of other living and less intelligent beings on this planet. This part of our brain is action and “now” driven.

According to research there are 6 stimuli which act upon this part of the brain:
a. egocentric, only concerns with him/herself
b. thinking in opposites (black & white)
c. tangible and simple familiar information
d. remembers only the beginning and the end
e. visual information is most efficient
f. strong reaction to emotions

Doesn’t this look like the receipt of how extreme right wing political movements communicate? And if they do so, neuroscientists predict they made it easy for people to decide. And as human beings are strongly attracted to comfort zones… yes you got it…

For those interested in reading more on the subject follow the link to the book
in english http://www.amazon.com/Selling-Old-Brain-Discoveries-Influence/dp/0974348201
in french http://www.amazon.fr/Neuromarketing-nerf-vente-Patrick-Renvois%C3%A9/dp/2804147339

About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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