SST step 7: Do your strategies bring real change?

change strategies

Did you make sure your strategies are pointing in the same direction? (step6) You are now ready to pass the second validation: change. The reason you need to look for change is quite simple: if you do what you have always done you will get the same results. So you better be sure your strategies bring change.

Where change is the first condition to put your strategies in place you also need to assess its feasibility. Do you dispose of sufficient resources and the required competences to implement this strategy with success?

Let’s introduce each of your strategies in the first column of the table 6B. If you do not have the SST form download it here. Assess each one of them on both aspects: do they bring a real change compared with what I have done before? Do we have access to the resources and required competences to put these strategies in place? If you happen to be a start-up or when you are launching a brand new activity, identify the change by comparing with your competitors.

A strategy is a piece of a puzzle or better a part of the road but not the whole road. Therefore it is very useful to ask yourself the question: what comes next? Table 6C is waiting for your thoughts on this subject.

Human nature avoids change. That’s why “communication” needs your attention when your stakeholders (customers, suppliers, collaborators) will be directly or indirectly related to the change. How are you going to communicate your strategies so everybody is happy? Or how can you explicit how your strategies can serve the strategies of your customers, suppliers or collaborators?

We have so far defined and validated the strategies. To conclude we still need to fix our objectives and translate our strategies into actions. Food for thought for our next article! Until then, to your success!

PS I share this method, as I want to help SMB’s and small organizations to enhance their strategic approach. Any constructive remarks are welcome and will be taken in consideration to improve the method for the benefit of all users. Thank you!

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About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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