HAPPY STRATEGY! Yes, a formalized strategy can make you HAPPY!


Research shows a large majority of SMB’s does not have a formal strategy. It leaves me puzzled, as the benefits for your business are obvious. But maybe we should change the perspective from business to emotion to make strategy defining an attractive activity for a SMB owner.

Of course, why should we only speak about strategy from a “cold” business perspective when we know since the Beatles’ song that “Happiness is a warm gun”? Defining a clear strategy will bring you an important load of emotional benefits, which could be even more important than your business benefits. If you don’t want to do it for your business than do it for your happiness! 🙂

Feel sure; get rid of the doubts
As long as your strategy has not been clearly defined you fight the doubt. Defining your options and knowing why you choose them will free you from the doubts. What a relief!

Go straightforward instead of turning in circles
Strategic thinking is networked thinking as all strategic ideas are connected with each other. Trying to find clarity with your ideas inside your head of turns to be a “circled” exercise. Do you recognize this experience that burns your energy bringing you over and over again to the starting point? Talking about frustration…

The actor, not the spectator
Spectators go to movies but movies are fiction. If you are an entrepreneur you have chosen to be an actor in a real but complex world. A formalized strategy is an excellent tool to master this complexity and to put you in the actor’s seat.

Still need more reasons why a formalized strategy can make you happy? I am sure you can find many more. If I have convinced you, let’s take the next “hands-on” step. I have conceived the SST Strategic Short Track a rapid and action plan oriented method for you. The good news is that it is available as an open source method. Eight articles help you go through the method.

About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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