Neuromarketing is also a question of CULTURE


neuromarketing culture

When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the secrets of human behavior by interpreting complex data streams provided by specialized devices.

Neuromarketing service companies might not resist the temptation to base their business model on the “exclusive secret formulas” they have lent from neurosciences, leaving their clients empty-handed. I was not surprised when I heard at the NMBSA world forum this year, some of these companies complain about the lack of growth of their business.

I guess they forgot Neuromarketing is also a question of culture on two different levels. First of all, the success of our economic development is sociologically spoken based on the cultural believe we “master” and thus control our environment. Business models based on secrets and mystery are not very compliant with this basic cultural value.

The second level concerns the evidence that Neuromarketing brings a cultural revolution as it changes our global understanding of human behavior, not only our buying behavior. It defeats the Descartes “ego cogito sum” (I think therefore I am) paradigm and restores our emotions as a very reliable and intelligent concept for non-conscious decision-making.

I am profoundly convinced Neuromarketing does not only need technology and science. Business manager and in a wider sense human kind need tools to take the paradigm shift and rehabilitate the non conscious part of the brain. The NeurOrchestra observation tool is our humble contribution to this cultural evolution.

to your success!

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About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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