Are you a Winner?


winner strategy

Those who think winning and success is only a question of good luck might be tempted to take their company for a lottery ticket. True, a successful company has always to deal with a certain level of risk. But within the field of entrepreneurship risk becomes risk management.

Developing and formalizing a strategy is essential and mandatory when risk needs to be transformed into success and not a nightmare. No doubt, developing a formalized strategy provides tangible and indispensible information for optimized risk management such as:

  • Knowing
    the key success factors in your strategic domain as well as assessing your ability to execute them
  • Understanding
    your positioning with regard to your competitors
  • Analyzing
    the environment in which your company evolves and identify the opportunities and traits for your companies growth
  • Acting
    according to a complete action plan
  • Measuring
    to which degree your action plans are effective for the development of your strategies

Winning companies systematically and continuously work around these axes, as they know that strategy is indispensible for transforming risk into success.
Developing a strategy can be simple, pragmatic and fast. The SST or Strategy Short Track has been conceived to allow everybody to develop a strategy and action plan. You can download this open source method for free here.

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About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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