Why communication is a struggle for PLEASURE!

Have you ever wondered why your communication failed? Why people did not “get” the message? Why your “information” was not received? The struggle for pleasure concept provides a new insight how to avoid frustration and build productive communication.

If we want to get a better grip on communication we need to understand how people process information? One thing is for sure; the human brain does not process information as a computer does. It can and will not store raw data.

By looking at our brain structure we know every neuron in our brain is connected to other neurons. This connection is called synapse and in average every neuron has 10’000 synapses. No wonder Neuroscientists estimate we have 320’000 Km cabling in our brain.

struggle for pleasure 5When we need to process information, this concept of association applies. This means we can only add additional information as long as the new information is associated with information already available in our brain.

The information theory can help us understand this in a very simple way. When we consider the degree of information in a message, we have on the one end 0% of new information or pure redundancy and at the other end 100% of information.

Pure redundancy leads to unbeatable annoyance and pure information to paralysis of the brain, as we are not able to process pure information. Communication to be effective needs to provide the optimal mix between redundancy (what receiver already knows) and the new information.

This zone I call the struggle for pleasure. Productive communication means knowing how to mix new information within a comfort zone provided by redundant information. So when you want to be efficient in your communication you should not only think about the information you want to transmit but also select with care the redundant information you will use to make sure your information is well received.

To your success!


About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.
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