Discussing the subject and importance of Neuromarketing with a colleague professor about the importance of Neuromarketing in our curriculum, the issue came up where should we position this rather new discipline. We rapidly came to the conclusion there’s so much more in Neuromarketing than marketing. That’s why I think there’s a distinction to make between a focused vision and an extended vision of Neuromarketing.
In the focused vision Neuromarketing is considered as a pure marketing speciality. It only concerns marketing geeks who are eager to learn about the newest insights in consumer behavior. For sure anything that can help marketers to better understand how their customers perceive their product, if they like it and finally buy it, is more than welcome to marketers who need to justify their ROI.
But Neuromarketing also brings an extension of the consciousness of who we are as human beings. If “all business is human”, the essence of Neuromarketing can provoke disruptive changes in many domains of a company. Everywhere human behavior is involved the insights of Neuromarketing have a great potential to bring new perspectives such as: HR, Sales, Project Management, Leadership, etc. These insights will create new opportunities for the improvement of processes or for the creation of new value.
At HONEUR we want to foster both, the focused as well as the extended vision, as we do not think one can really separate one from another. Indeed we are aware that in ourworkshops we work on both levels simultaneously.
to your success!
Bart
