About

Marketing and strategy are my passion since more than 25 years. I studied sociology of communication and marketing. I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP.

I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived by the department I led.

2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at different high schools and universities (School of Management of Fribourg, University of applied Sciences of Western Switzerland)

I am a pionneer member of the NMSBA (Neuromarketing Science and Business Association) and represent the organization in Switzerland. I actually do research on how to bring the insights of Neuromarketing within the reach of SMB’s.

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other websites of interest

http://www.tandemmarketing.ch

http://www.internetbusinessclub.ch (in french only)

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