-
Recent Posts
Categories
My websites
Author Archives: Bart Norré
Nobody can predict 100% the future but everybody can be prepared for it!
Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future, but everybody … Continue reading
Posted in strategy, Uncategorized
Leave a comment
Neuromarketing is so much more than marketing!
Discussing the subject and importance of Neuromarketing with a colleague professor about the importance of Neuromarketing in our curriculum, the issue came up where should we position this rather new discipline. We rapidly came to the conclusion there’s so much … Continue reading
Posted in Neuromarketing, Uncategorized
Leave a comment
Is being “lucky” a key success factor in marketing?
It is a well-known fact: only 1 new launched product out of 8 becomes a real success. A big challenge faced by all companies. So should you surrender to fatality and pray for luck to be successful? I always wondered … Continue reading
Posted in Marketing, Neuromarketing
1 Comment
Why communication is a struggle for PLEASURE!
Have you ever wondered why your communication failed? Why people did not “get” the message? Why your “information” was not received? The struggle for pleasure concept provides a new insight how to avoid frustration and build productive communication. If we … Continue reading
Posted in Uncategorized
Leave a comment
Formalize your strategy to reduce your risks
Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future but everybody … Continue reading
Posted in Marketing Strategy, strategy
Leave a comment
Are you a Winner?
Those who think winning and success is only a question of good luck might be tempted to take their company for a lottery ticket. True, a successful company has always to deal with a certain level of risk. But within … Continue reading
Posted in Uncategorized
Leave a comment
Neuromarketing is also a question of CULTURE
When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the … Continue reading
Big data goes beyond technology
If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading
Posted in Customer Value, innovation, Technology
Leave a comment
HAPPY STRATEGY! Yes, a formalized strategy can make you HAPPY!
Research shows a large majority of SMB’s does not have a formal strategy. It leaves me puzzled, as the benefits for your business are obvious. But maybe we should change the perspective from business to emotion to make strategy defining … Continue reading
Three good reasons why you should help buying
Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading
Posted in communication, Customer Value, Marketing
Tagged communication, Customer Value, marketing
Leave a comment