Author Archives: Bart Norré

About Bart Norré

Marketing and strategy are my passion since more than 25 years I perceive marketing as a profound human dynamic: emotions are the core subject of marketing. That’s why I am strongly interested in Neuromarketing and NLP. I love start-ups and believe in pioneership. As an executive manager I was involved in two famous start-ups in Fribourg, Switzerland. The IMTF group that evolved from 7 to 250 headcounts during my leadership of the company’s marketing strategy and Dartfish SA that has today sold more than 150’000 licenses of the software conceived and marketed by the department I led. 2003 I understood that my proficiency would bring more to society if it would become available to more than one company at once. The 3rd of March 2003 (03.03.03), TM Tandem Marketing was born with the mission to deliver integrated services and coaching to SMB’s. I love to share my passion and beside my two blogs (French and English) I teach at the School of Management in Fribourg and the University of Applied Sciences and Art of Western Switzerland.

Nobody can predict 100% the future but everybody can be prepared for it!

Posted on January 14, 2017 by Bart Norré

Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future, but everybody … Continue reading →

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Neuromarketing is so much more than marketing!

Posted on October 16, 2016 by Bart Norré

Discussing the subject and importance of Neuromarketing with a colleague professor about the importance of Neuromarketing in our curriculum, the issue came up where should we position this rather new discipline. We rapidly came to the conclusion there’s so much … Continue reading →

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Is being “lucky” a key success factor in marketing?

Posted on October 3, 2016 by Bart Norré

It is a well-known fact: only 1 new launched product out of 8 becomes a real success. A big challenge faced by all companies. So should you surrender to fatality and pray for luck to be successful? I always wondered … Continue reading →

Posted in Marketing, Neuromarketing | 1 Comment

Why communication is a struggle for PLEASURE!

Posted on June 2, 2016 by Bart Norré

Have you ever wondered why your communication failed? Why people did not “get” the message? Why your “information” was not received? The struggle for pleasure concept provides a new insight how to avoid frustration and build productive communication. If we … Continue reading →

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Formalize your strategy to reduce your risks

Posted on December 28, 2015 by Bart Norré

Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future but everybody … Continue reading →

Posted in Marketing Strategy, strategy | Leave a comment

Are you a Winner?

Posted on October 27, 2015 by Bart Norré

Those who think winning and success is only a question of good luck might be tempted to take their company for a lottery ticket. True, a successful company has always to deal with a certain level of risk. But within … Continue reading →

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Neuromarketing is also a question of CULTURE

Posted on August 24, 2015 by Bart Norré

When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the … Continue reading →

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Big data goes beyond technology

Posted on March 27, 2015 by Bart Norré

If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading →

Posted in Customer Value, innovation, Technology | Leave a comment

HAPPY STRATEGY! Yes, a formalized strategy can make you HAPPY!

Posted on January 2, 2015 by Bart Norré

Research shows a large majority of SMB’s does not have a formal strategy. It leaves me puzzled, as the benefits for your business are obvious. But maybe we should change the perspective from business to emotion to make strategy defining … Continue reading →

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Three good reasons why you should help buying

Posted on July 25, 2014 by Bart Norré

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading →

Posted in communication, Customer Value, Marketing | Tagged , , | Leave a comment