Category Archives: communication

Three good reasons why you should help buying

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading

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Why should you care about NEUROMARKETING?

Neurosciences confirm: when your customers decide, very often their subconscious and above all their emotions are in the driver’s seat. Learning how to communicate with this part of the brain will increase the power of your marketing and communication programs. … Continue reading

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Can neuroscience really increase the efficiency of your website?

                    Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading

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Beyond the information BigBang… there’s a meaning!

For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading

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Buy-ology, a must read

With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading

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Spirituality, a new dimension in marketing?

Didn’t French writer Malraux predict “the 21st century will be spiritual or won’t be at all”? Well, for sure something’s happening. Lets start with Quantum Physics the latest and state of the art development in science. Quantum Physics describes physical … Continue reading

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Why extreme right wing parties are champions in applying neuromarketing

Ever wondered why extreme right wing parties are so popular? After reading a book on neuromarketing it all became clear that right wing parties are champions in applying those models. The book explains that according to neuroscientists we have three … Continue reading

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