Category Archives: emotions

More brand= more business, also true for SMB’s in B2B

Posted on March 17, 2014 by

Neuroscience indicates (read our last article) emotions are mandatory for decision making. If that’s true, we need to understand how we can exploit the power of emotions within our business, even if we are a SMB in B2B. There’s a … Continue reading →

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No emotions = no business, also true in B2B

Posted on February 24, 2014 by

Neuromarketing is often perceived as being a consumer business or B2C issue. I regularly get the question if Neuromarketing has something to offer to the B2B (Business to business)? My first answer to this question is what B2c and B2B … Continue reading →

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Neuro Webmarketing: Can you sell 20% more online through social validation?

Posted on July 16, 2013 by

Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading →

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Can neuroscience really increase the efficiency of your website?

Posted on June 4, 2013 by

                    Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading →

Posted in Brain research, communication, emotions, Marketing, Neuromarketing, Uncategorized | Tagged , , , , | Leave a comment

Buy-ology, a must read

Posted on May 10, 2011 by

With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading →

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Spirituality, a new dimension in marketing?

Posted on March 9, 2011 by

Didn’t French writer Malraux predict “the 21st century will be spiritual or won’t be at all”? Well, for sure something’s happening. Lets start with Quantum Physics the latest and state of the art development in science. Quantum Physics describes physical … Continue reading →

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Neuromarketing: forget about Descartes if you haven’t yet

Posted on December 28, 2010 by

Considering ourselves at the top of the evolution, we tend to believe that what makes us different, our mental capacities, constitutes our essence. That’s why many of us continue to believe that the way we function is Think-Do-Feel. This paradigm … Continue reading →

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