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Category Archives: emotions
More brand= more business, also true for SMB’s in B2B
Neuroscience indicates (read our last article) emotions are mandatory for decision making. If that’s true, we need to understand how we can exploit the power of emotions within our business, even if we are a SMB in B2B. There’s a … Continue reading
No emotions = no business, also true in B2B
Neuromarketing is often perceived as being a consumer business or B2C issue. I regularly get the question if Neuromarketing has something to offer to the B2B (Business to business)? My first answer to this question is what B2c and B2B … Continue reading
Neuro Webmarketing: Can you sell 20% more online through social validation?
Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading
Can neuroscience really increase the efficiency of your website?
Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading
Buy-ology, a must read
With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading
Posted in Brain research, Brandmanagement, communication, emotions, Neuromarketing
Tagged Brain research, brandmanagement, communication
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Spirituality, a new dimension in marketing?
Didn’t French writer Malraux predict “the 21st century will be spiritual or won’t be at all”? Well, for sure something’s happening. Lets start with Quantum Physics the latest and state of the art development in science. Quantum Physics describes physical … Continue reading
Posted in Brandmanagement, communication, Customer Value, emotions, Marketing
Tagged brandmanagement, Customer Value, Quantum Physics, spirituality
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Neuromarketing: forget about Descartes if you haven’t yet
Considering ourselves at the top of the evolution, we tend to believe that what makes us different, our mental capacities, constitutes our essence. That’s why many of us continue to believe that the way we function is Think-Do-Feel. This paradigm … Continue reading
Posted in emotions, Marketing, Technology
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