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Category Archives: innovation
Big data goes beyond technology
If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading
Posted in Customer Value, innovation, Technology
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Only your customer can create value… but you can make it happen!
One of my favorite sayings is “the navel is the biggest labyrinth in the world”. There’s no better way to get lost than to concentrate on yourself and define the world around you accordingly. When talking about the creation of … Continue reading
Posted in Customer Value, innovation, Marketing
Tagged Customer Value, Product Management
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Innovation is customer driven NOT technology driven
Yesterday morning during my work out I watched on YouTube a video in which Google’s CIO (2003-2008) Douglas Merrill explained innovation. Google is a successful company, nobody can argue on that. And if you would ask me, no wonder when … Continue reading