Category Archives: innovation

Big data goes beyond technology

Posted on March 27, 2015 by

If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading →

Posted in Customer Value, innovation, Technology | Leave a comment

Only your customer can create value… but you can make it happen!

Posted on July 10, 2013 by

One of my favorite sayings is “the navel is the biggest labyrinth in the world”. There’s no better way to get lost than to concentrate on yourself and define the world around you accordingly. When talking about the creation of … Continue reading →

Posted in Customer Value, innovation, Marketing | Tagged , | 2 Comments

Innovation is customer driven NOT technology driven

Posted on January 19, 2011 by

Yesterday morning during my work out I watched on YouTube a video in which Google’s CIO (2003-2008) Douglas Merrill explained innovation. Google is a successful company, nobody can argue on that. And if you would ask me, no wonder when … Continue reading →

Posted in Customer Value, innovation | Tagged , | Leave a comment