Category Archives: Marketing Strategy

Formalize your strategy to reduce your risks

Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future but everybody … Continue reading

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SST Step 6: How do you validate your strategies?

In the previous steps you have defined strategies to protect yourself (step 5) and to take benefit of an opportunity (step 6). You are probably the happy owner of a bunch of strategies and it’s quite important to validate them … Continue reading

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SST step 4: What does really prevent you of being successful?

In my previous articles we have established the “map” of our strategic domain of activity. Based on the key success factors valid in this domain, we have assessed our performance as well as our competitors’ ability to meet these criteria. … Continue reading

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SST Step 2: To open the doors of success, you need “key” success factors

As you know, the success of a company never comes by random.  When you count on random you might have to wait… When you count on your hard work you look for the best return. To optimize your work you … Continue reading

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