Category Archives: strategy

Nobody can predict 100% the future but everybody can be prepared for it!

Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future, but everybody … Continue reading

Posted in strategy, Uncategorized | Leave a comment

Formalize your strategy to reduce your risks

Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future but everybody … Continue reading

Posted in Marketing Strategy, strategy | Leave a comment

HAPPY STRATEGY! Yes, a formalized strategy can make you HAPPY!

Research shows a large majority of SMB’s does not have a formal strategy. It leaves me puzzled, as the benefits for your business are obvious. But maybe we should change the perspective from business to emotion to make strategy defining … Continue reading

Posted in strategy | Tagged | Leave a comment

SST step 7: Do your strategies bring real change?

Did you make sure your strategies are pointing in the same direction? (step6) You are now ready to pass the second validation: change. The reason you need to look for change is quite simple: if you do what you have … Continue reading

Posted in assessment, strategy | Tagged , , | Leave a comment

SST Step 6: How do you validate your strategies?

In the previous steps you have defined strategies to protect yourself (step 5) and to take benefit of an opportunity (step 6). You are probably the happy owner of a bunch of strategies and it’s quite important to validate them … Continue reading

Posted in Marketing Strategy, strategy | Tagged , , , , | Leave a comment

SST Step 5: Are you ready for the opportunities?

In our previous article we have analyzed which are the events that can prevent us from having success, taking in consideration our weaknesses. Let’s now take a look at the positive side of the business and analyze which events will … Continue reading

Posted in Marketing, strategy | Tagged , , , | Leave a comment

SST step 3: How to analyze your competition?

In the previous step of the SST we spoke about how to define the key factors of success in your chosen strategic domain of activity and hope you made a straight trough assessment of your performance. Competitors can put obstacles … Continue reading

Posted in competition analysis, strategy | Tagged , , , | 1 Comment