Category Archives: Technology Marketing

Beyond the information BigBang… there’s a meaning!

For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading

Posted in communication, Technology Marketing | Tagged , , | Leave a comment

Technology is a “non”-sense

There has always been a big hype about technology as if it would be a consumer value. It is even more strange that this believe continues to reach the headlines, when reality shows that so called “superior technology products” get … Continue reading

Posted in Customer Value, Technology Marketing | Tagged , | 1 Comment