Category Archives: Technology

Big data goes beyond technology

If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading

Posted in Customer Value, innovation, Technology | Leave a comment

Neuromarketing: forget about Descartes if you haven’t yet

Considering ourselves at the top of the evolution, we tend to believe that what makes us different, our mental capacities, constitutes our essence. That’s why many of us continue to believe that the way we function is Think-Do-Feel. This paradigm … Continue reading

Posted in emotions, Marketing, Technology | Leave a comment