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Tag Archives: Brain research
Neuromarketing is also a question of CULTURE
When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the … Continue reading
More brand= more business, also true for SMB’s in B2B
Neuroscience indicates (read our last article) emotions are mandatory for decision making. If that’s true, we need to understand how we can exploit the power of emotions within our business, even if we are a SMB in B2B. There’s a … Continue reading
Neuro Webmarketing: Can you sell 20% more online through social validation?
Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading
Can neuroscience really increase the efficiency of your website?
Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading
Buy-ology, a must read
With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading
Posted in Brain research, Brandmanagement, communication, emotions, Neuromarketing
Tagged Brain research, brandmanagement, communication
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Seeing is believing becomes seeing is knowing
A large group of researchers, among which renown Professor of Neurosciences at the New York University Joseph Ledoux, have brought to the evidence that of all our senses visual stimuli are the most influential to our primitive brain (where we … Continue reading
Posted in Brain research, Neuromarketing
Tagged Brain research, communication, Neuromarketing
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Why extreme right wing parties are champions in applying neuromarketing
Ever wondered why extreme right wing parties are so popular? After reading a book on neuromarketing it all became clear that right wing parties are champions in applying those models. The book explains that according to neuroscientists we have three … Continue reading
