Tag Archives: communication

Three good reasons why you should help buying

Posted on July 25, 2014 by

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading →

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Neuro Webmarketing: Can you sell 20% more online through social validation?

Posted on July 16, 2013 by

Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading →

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Can neuroscience really increase the efficiency of your website?

Posted on June 4, 2013 by

                    Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading →

Posted in Brain research, communication, emotions, Marketing, Neuromarketing, Uncategorized | Tagged , , , , | Leave a comment

Virtuality is a bridge, nothing more but nothing less

Posted on November 7, 2011 by

In the internet & mobile world virtuality has been over estimated as if it could be a substantial value on its own and as such compete with reality.  True, virtuality’s attractivity comes from its unbeatable advantage that the sky is … Continue reading →

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Beyond the information BigBang… there’s a meaning!

Posted on June 9, 2011 by

For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading →

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Buy-ology, a must read

Posted on May 10, 2011 by

With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading →

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Seeing is believing becomes seeing is knowing

Posted on February 10, 2011 by

A large group of researchers, among which renown Professor of Neurosciences at the New York University Joseph Ledoux, have brought to the evidence that of all our senses visual stimuli are the most influential to our primitive brain (where we … Continue reading →

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