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Tag Archives: communication
Three good reasons why you should help buying
Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading
Posted in communication, Customer Value, Marketing
Tagged communication, Customer Value, marketing
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Neuro Webmarketing: Can you sell 20% more online through social validation?
Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading
Can neuroscience really increase the efficiency of your website?
Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading
Virtuality is a bridge, nothing more but nothing less
In the internet & mobile world virtuality has been over estimated as if it could be a substantial value on its own and as such compete with reality. True, virtuality’s attractivity comes from its unbeatable advantage that the sky is … Continue reading
Posted in customer experience, Marketing
Tagged communication, Customer Value, Virtuality
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Beyond the information BigBang… there’s a meaning!
For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading
Posted in communication, Technology Marketing
Tagged communication, Customer Value, Technology Marketing
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Buy-ology, a must read
With a budget of 7 million $ Martin Lindstrom conducted a study about “why we buy”. The why being not necessarily a rationale, as this we know means much more a justification than a reason. Buying behavior like any other … Continue reading
Posted in Brain research, Brandmanagement, communication, emotions, Neuromarketing
Tagged Brain research, brandmanagement, communication
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Seeing is believing becomes seeing is knowing
A large group of researchers, among which renown Professor of Neurosciences at the New York University Joseph Ledoux, have brought to the evidence that of all our senses visual stimuli are the most influential to our primitive brain (where we … Continue reading
Posted in Brain research, Neuromarketing
Tagged Brain research, communication, Neuromarketing
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