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Can neuroscience really increase the efficiency of your website?

                    Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading

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What companies can learn from Italy’s victory in the Euro 2012?

Italy’s victory over Germany (2-1) yesterday came for many by surprise, but according to some basic human laws it was reasonably predictable. What made the Italian team stronger and more engaged than the German team? The secret is in one … Continue reading

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