Tag Archives: Customer Value

Three good reasons why you should help buying

Posted on July 25, 2014 by

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading →

Posted in communication, Customer Value, Marketing | Tagged , , | Leave a comment

Only your customer can create value… but you can make it happen!

Posted on July 10, 2013 by

One of my favorite sayings is “the navel is the biggest labyrinth in the world”. There’s no better way to get lost than to concentrate on yourself and define the world around you accordingly. When talking about the creation of … Continue reading →

Posted in Customer Value, innovation, Marketing | Tagged , | 2 Comments

SST step 1: How to define your strategic domain of activity? Example…

Posted on December 27, 2012 by

In my previous article, I invited you to define your strategic domain of activity. Were you able to describe it in terms of customer value? Or did you describe what you do without taking into account what your customers can … Continue reading →

Posted in Customer Value, Marketing, strategy | Tagged , , , | Leave a comment

Virtuality is a bridge, nothing more but nothing less

Posted on November 7, 2011 by

In the internet & mobile world virtuality has been over estimated as if it could be a substantial value on its own and as such compete with reality.  True, virtuality’s attractivity comes from its unbeatable advantage that the sky is … Continue reading →

Posted in customer experience, Marketing | Tagged , , | Leave a comment

Beyond the information BigBang… there’s a meaning!

Posted on June 9, 2011 by

For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading →

Posted in communication, Technology Marketing | Tagged , , | Leave a comment

Spirituality, a new dimension in marketing?

Posted on March 9, 2011 by

Didn’t French writer Malraux predict “the 21st century will be spiritual or won’t be at all”? Well, for sure something’s happening. Lets start with Quantum Physics the latest and state of the art development in science. Quantum Physics describes physical … Continue reading →

Posted in Brandmanagement, communication, Customer Value, emotions, Marketing | Tagged , , , | Leave a comment

Dare to think and FEEL beyond your product: TCE (Total Customer Experience)

Posted on February 1, 2011 by

Is a Harley Davidson a) a motorcycle or b) is it an instrument which allows a 40+ to feel young and wild again? It’s not difficult to answer that question and I guess everybody knows the answer is b). As … Continue reading →

Posted in customer experience | Tagged , , | 3 Comments

Innovation is customer driven NOT technology driven

Posted on January 19, 2011 by

Yesterday morning during my work out I watched on YouTube a video in which Google’s CIO (2003-2008) Douglas Merrill explained innovation. Google is a successful company, nobody can argue on that. And if you would ask me, no wonder when … Continue reading →

Posted in Customer Value, innovation | Tagged , | Leave a comment

Technology is a “non”-sense

Posted on December 6, 2010 by

There has always been a big hype about technology as if it would be a consumer value. It is even more strange that this believe continues to reach the headlines, when reality shows that so called “superior technology products” get … Continue reading →

Posted in Customer Value, Technology Marketing | Tagged , | 1 Comment