Tag Archives: marketing

Three good reasons why you should help buying

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider … Continue reading

Posted in communication, Customer Value, Marketing | Tagged , , | Leave a comment

SST Step 5: Are you ready for the opportunities?

In our previous article we have analyzed which are the events that can prevent us from having success, taking in consideration our weaknesses. Let’s now take a look at the positive side of the business and analyze which events will … Continue reading

Posted in Marketing, strategy | Tagged , , , | Leave a comment

SST step 4: What does really prevent you of being successful?

In my previous articles we have established the “map” of our strategic domain of activity. Based on the key success factors valid in this domain, we have assessed our performance as well as our competitors’ ability to meet these criteria. … Continue reading

Posted in competition analysis, Marketing Strategy | Tagged , , , , | Leave a comment