Tag Archives: Neuromarketing

Neuromarketing is also a question of CULTURE

When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the … Continue reading

Posted in Neuromarketing | Tagged , | Leave a comment

No emotions = no business, also true in B2B

Neuromarketing is often perceived as being a consumer business or B2C issue. I regularly get the question if Neuromarketing has something to offer to the B2B (Business to business)? My first answer to this question is what B2c and B2B … Continue reading

Posted in emotions, Neuromarketing, Uncategorized | Tagged | Leave a comment

Can neuroscience really increase the efficiency of your website?

                    Did you know that when a customer enters a bookstore, there is 25% chance he will buy a book, but when he enters an online bookstore this success rate drops … Continue reading

Posted in Brain research, communication, emotions, Marketing, Neuromarketing, Uncategorized | Tagged , , , , | Leave a comment

Seeing is believing becomes seeing is knowing

A large group of researchers, among which renown Professor of Neurosciences at the New York University Joseph Ledoux, have brought to the evidence that of all our senses visual stimuli are the most influential to our primitive brain (where we … Continue reading

Posted in Brain research, Neuromarketing | Tagged , , | Leave a comment

Why extreme right wing parties are champions in applying neuromarketing

Ever wondered why extreme right wing parties are so popular? After reading a book on neuromarketing it all became clear that right wing parties are champions in applying those models. The book explains that according to neuroscientists we have three … Continue reading

Posted in communication, Neuromarketing | Tagged , | Leave a comment