Tag Archives: Technology Marketing

Neuro Webmarketing: Can you sell 20% more online through social validation?

Recent studies brought to evidence that when recommendations were provided for a specific product or service, it sold 20% more as a product or service with no recommendations. (De Vries and Pruyn 2007). Though we might claim our liberty, independence … Continue reading

Posted in Brain research, customer experience, emotions, Neuromarketing | Tagged , , | Leave a comment

Beyond the information BigBang… there’s a meaning!

For ages information was scarce, exclusive and accessible to few. Its value was high and people were ready to make efforts to reach for it. The powerful search engines on the web still witness the hypothesis that information needs to … Continue reading

Posted in communication, Technology Marketing | Tagged , , | Leave a comment

Innovation is customer driven NOT technology driven

Yesterday morning during my work out I watched on YouTube a video in which Google’s CIO (2003-2008) Douglas Merrill explained innovation. Google is a successful company, nobody can argue on that. And if you would ask me, no wonder when … Continue reading

Posted in Customer Value, innovation | Tagged , | Leave a comment

Technology is a “non”-sense

There has always been a big hype about technology as if it would be a consumer value. It is even more strange that this believe continues to reach the headlines, when reality shows that so called “superior technology products” get … Continue reading

Posted in Customer Value, Technology Marketing | Tagged , | 1 Comment